Falcanna Swoops In With A Hawkeye Focus On Cannabis
When you open a pouch of Falcanna flower or snap a pre-roll tube, you’re not just getting cannabis—you’re getting a story. At White Rabbit, you know we love a good back story! From falconry beginnings to sustainably minded growing and biodegradable packaging, Falcanna has cultivated a brand identity as carefully as they cultivate their plants. Let’s dive into their history, product line, cultivation practices, packaging innovations, certifications, and what gives them a competitive edge.
History & Founding
A Falconry Start
Falcanna was founded by Bethany and Justin Rondeaux, whose background in falconry is part of what makes this brand memorable. The name “Falcanna” itself nods to that heritage. Their entry into cannabis wasn’t accidental—they originally began growing in Oregon in 2009 with the goal of producing relief for Bethany’s chronic cluster migraines. Over time, that necessity evolved into a full-scale operation built on intentional quality.
From Medical to I-502
As Washington’s cannabis laws evolved, they pivoted from more informal delivery and medical approaches (under the name Olympic Sinsemilla) to becoming a licensed I-502 producer/processor. In November 2015, they officially launched the Falcanna brand. Over the years, they’ve built reputation through consistency, care, and a willingness to stand out through their story and values.
Product Line & Flagship Offerings
Falcanna keeps a relatively tight, focused portfolio, but executes across formats in a way that emphasizes purity, organics, and brand continuity.
| Format | What They Do | Points of Distinction |
|---|---|---|
| Flower | Hand trimmed, pesticide-free, 3-week cure | 10-day RO water flush; sealed in compostable/biodegradable bags |
| Hydrocarbon Concentrates | In-house extraction from fresh/frozen smalls | Residual solvent targets ≤ 70 ppm (vs legal limit of 5,000 ppm) |
| Pre-rolls | 100% flower, hand-packed | Sold as 2 × 0.6 g in hemp-paper tubes |
| Sugar Trim | Trichome-rich trim reserved for extractors | Keeps value in “waste” material for home extractors |
Their signature strains—especially Pacific Blue and Dutch Haze—are part of the brand’s continuity. They’ve maintained consistency over years, which helps with customer loyalty.
Cultivation & Production: What Sets Them Apart
- Organic-style mindset
They use OMRI-listed nutrients and avoid synthetic pesticides. This philosophy aligns with the Clean Green program they hold. - Extended RO flush
The final 10 days of growth are flushed with reverse osmosis (RO) water. The goal? Minimize residual salts and let terpenes shine without “chemical interference.” - Three-week cure + hand trim
After harvest, the flowers cure for three weeks, and every bud is hand trimmed to protect trichomes and preserve delicate aromatics. - Stringent extraction protocols
Their hydrocarbon extraction is done in-house from fresh/frozen material, not just trim or older stock. They aim for ≤ 70 ppm residual solvent—a very conservative threshold compared to Washington’s regulatory maximum of 5,000 ppm. - Vertical continuity
Because they manage cultivation, extraction, and packaging in-house, they have tighter control over consistency, traceability, and quality across the full value chain.
Packaging & Design: The Eco Premium Touch
Falcanna doesn’t treat packaging as an afterthought—it’s part of the brand narrative.
- Biodegradable flower bags — no plastic crinkle packs.
- Hemp-paper pre-roll tubes — a tactile and sustainable alternative to conventional tubes.
- Latch-seal jars (where used) — for premium product presentation in retail cases.
- Minimalist design — clean typography, iconography, color cues by strain, and branding that doesn’t overcomplicate.
Retail partners often comment that Falcanna’s packaging “just looks like it belongs on a shelf next to craft wine,” which is a win in a crowded category.
Certifications, Media Mentions & Credibility
Clean Green Certified®
Falcanna is officially Clean Green Certified, which is a third-party program modeled after organic standards in cannabis. It’s one of the more meaningful certifications in the industry (especially in states without “organic” label allowances).
Media Spotlights
- The Stranger ran a feature titled “The Weed Growers Who Also Breed Falcons”, exploring the mix of falconry and cannabis business.
- Marijuana Venture has run profiles and included Falcanna (or its founders) in “40 Under 40” style recognition lists.
- Retail reviewers (e.g., Lux Pot Shop) have reviewed strains like Pacific Blue, highlighting both effects and packaging.
While Falcanna doesn’t (publicly) advertise a shelf stacked with awards from cannabis cup events, their reputation for consistency, ecological ethos, and a compelling origin story has earned them legs. If you want, I can dig through magazine archives and cannabis competition databases to see if there are awards not listed on public sites.
Brand Storytelling: Why It Matters
- Relatable mission — started from a health need, not purely profit.
- Women / Indigenous / Couple narrative — helps humanize a category that can feel faceless.
- Heritage + craft — falconry isn’t just a throwaway name — it’s part of their identity.
- Clean / eco credentials — resonate strongly in premium consumer cannabis.
- Consistency over hype — rather than jumping on every new strain trend, Falcanna leans on its core genetics and steady improvements.
Falcanna Strains
Here are several strains that Falcanna grows (or has grown), based on their website and public sources, along with a few notes on their genetics and pheno traits. (As always, availability can vary by batch, menu, or limited editions.)
Known Falcanna Strains & Their Details
| Strain | Type / Ratio | Parentage / Notes | Flavor / Effects Highlights |
|---|---|---|---|
| Pacific Blue | ~ 80% Indica / 20% Sativa | (Pre-’98 Bubba Kush × DJ Short Blueberry) backcrossed to Pre-’98 Bubba Kush falcannawa.com | Earthy, pepper, mint; balanced relaxing high; often used for mood, pain, migraines falcannawa.com |
| Dutch Haze | ~ 90% Sativa / 10% Indica | A Falcanna cross of Silver Haze × Dutch Treat falcannawa.com+1 | Gas, citrus, fruit notes; energizing and cerebral effects falcannawa.com+1 |
| Gorilla Cookies | (hybrid) | A cross of Gorilla Glue #4 × Forum Cut Girl Scout Cookies falcannawa.com | Skunky, funky to sweeter notes; frosty trichomes; potent buzz falcannawa.com |
| Water Tiger | ~ 70% Sativa / 30% Indica | Cross of Candy Queen × Blueberry Muffin falcannawa.com | Sweet, blueberry aroma; creative, focused, uplifting vibes falcannawa.com |
| Tree Octopus | ~ 80% Sativa / 20% Indica | Diesel Thai × Candy Kush falcannawa.com | Fruity + earthy tones; sticky, energizing, focusing effects falcannawa.com |
| Oceanic Orange | ~ 50% Indica / 50% Sativa (balanced) | Cross of Orange Blossom × Pacific Blue falcannawa.com | Sweet + mellow; hybrid effect that’s relaxing yet upbeat falcannawa.com |
Additional / Legacy / Inferred Strains
From other sources or historical mentions, Falcanna has listed or referenced additional cultivars in their breeding or legacy catalog:
- Orange Blossom — used in the cross for Oceanic Orange. falcannawa.com+1
- Diesel Thai — mentioned as a core lineage in their grow portfolio. falcannawa.com+1
- Kush Morale, Timber Kush, Alien Girl Scout Cookies, Tahoe OG Kush — referenced in Falcanna’s “Falcanna Breeds Falcons & Cannabis” page as part of their earlier breeding experiments. falcannawa.com
Also, Falcanna runs a Limited Edition Strains program: they crack open “vault / sister seed rounds,” test many phenotypes, then select winners for limited-edition release with custom packaging/artwork.
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