710, The Cannabis Concentrate Holiday You Love
710 is almost here, and White Rabbit is ready to celebrate with a 20% off sale on kief, hash, and all types of dabs. But why “710”?
July 10th—known in cannabis circles as “710”—has emerged as a day dedicated to celebrating cannabis concentrates. Like its more famous holiday cousin, 420, this newer holiday is gaining momentum among concentrate enthusiasts, extract artists, and dispensaries. From hash oil to rosin, the day offers a reason to gather, dab, and appreciate the science and craft behind concentrated cannabis products. But where did this holiday originate, and why the number 710?
The Origin of 710
Unlike 420, which traces its roots to 1970s California, 710 is a more recent cultural development. It began gaining popularity in the early 2010s. The number “710” is significant because, when flipped upside down, it resembles the word “OIL.” This is a reference to cannabis oil—one of the many forms concentrates can take. As concentrates rose in popularity, users started celebrating July 10th (7/10) as a counterpart to 4/20, but with a focus on dabs, vape oils, and solventless extracts.
The exact origin of the term “710” is somewhat mysterious. Some credit early concentrate enthusiasts on internet forums and social media with popularizing the number. Others point to the underground hash oil community, where artists were already creating high-quality extracts long before legalization. By 2012, events and promotional efforts around “710 Day” began appearing, especially in legal states like Colorado and California. Cannabis companies saw the marketing potential and embraced it. Soon, 710 was cemented as the official concentrate holiday.
Why Concentrates Deserve a Holiday
Cannabis concentrates represent a significant evolution in the way people consume cannabis. Unlike traditional flower, concentrates are processed to isolate cannabinoids and terpenes, resulting in highly potent and flavorful products. Many concentrates can exceed 70% THC content, making them a favorite for experienced users seeking efficiency and stronger effects.
Concentrates are also diverse in form and function. Some are ideal for dabbing, while others work better in vape pens or as edibles. The artistry and precision required to make high-quality concentrates is part of what makes them worthy of celebration. On 710, fans of extracts honor the people behind the products—from solventless rosin makers to hydrocarbon extract artists—who push the limits of cannabis innovation.
Representative Types of Cannabis Concentrates
To understand 710 fully, it’s helpful to know the range of cannabis concentrates that enthusiasts might celebrate on this holiday. Here are some of the most well-known and respected forms:
1. Hash Oil (BHO)
Butane hash oil, or BHO, is one of the original concentrates behind the 710 movement. Made using butane as a solvent, BHO is purified and purged of residual solvent to produce a golden, sticky oil. It’s commonly found in vape cartridges and can also be used for dabbing in forms like shatter or budder.
2. Live Resin
Live resin is a type of BHO concentrate made from flash-frozen cannabis plants rather than dried flower. This preserves terpenes and results in a flavorful, aromatic extract. Live resin is prized for its robust taste and terpene content, making it a popular 710 treat for flavor chasers.
3. Rosin
Rosin is a solventless concentrate made by applying heat and pressure to cannabis flower, hash, or kief. The resulting oil is pure, potent, and free of chemical solvents. Rosin is favored by health-conscious users and purists who want an unadulterated product. On 710, many dabbers reach for premium hash rosin made from high-grade ice water hash.
4. Shatter
Shatter is known for its glass-like appearance and high THC content. It breaks into shards when handled—hence the name. Shatter is one of the most iconic concentrate types and often considered a starter product for dab beginners due to its stability and potency.
5. Crumble and Budder
These are variations of BHO with different textures. Crumble has a dry, honeycomb-like consistency, while budder is creamy and whipped. Both are ideal for dabbing and offer a good balance of potency and ease of use.
6. Distillate
Distillate is a refined concentrate that isolates specific cannabinoids like THC or CBD. While it lacks terpenes and flavor compared to live resin or rosin, its purity and consistency make it useful in vape cartridges, edibles, and tinctures. It’s a clean option for medical patients or those seeking specific cannabinoid profiles.
7. Ice Water Hash / Bubble Hash
This solventless concentrate is made by agitating cannabis in ice water to separate trichomes. The trichomes are then collected, dried, and often pressed into hash or rosin. High-quality bubble hash can be dabbed like other extracts and is a cornerstone of traditional and modern concentrate culture alike.
How 710 Is Celebrated
Cannabis dispensaries typically run concentrate-focused sales and specials around 710. You might find discounts on vape pens, dabbing rigs, live resin, or solventless rosin. Concentrate competitions and “dab bars” sometimes pop up at events in legal markets. Educational workshops are also common, where extract artists explain their process and showcase different concentrate textures.
Many 710 celebrations are more intimate than 420. Instead of massive public gatherings, 710 often plays out in dab sessions among friends. People show off their best rigs, share small “low temp” dabs, and talk terpenes. The vibe is less about mass consumption and more about connoisseurship and appreciation for quality.
A New Era of Cannabis Appreciation
710 marks the rise of a new cannabis subculture—one rooted in extraction innovation, terpene science, and elevated experiences. While 420 will always be the most iconic cannabis holiday, 710 reflects the future of cannabis: potent, precise, and often artisanal. Whether you’re a seasoned dabber or just curious about concentrates, 710 offers the perfect excuse to explore the bold and flavorful world of cannabis extracts.
Just remember—start low and go slow. Concentrates pack a punch, and a little goes a long way. Celebrate safely and enjoy the oil, or whatever your favorite concentrate entails! As always, if you have any questions about concentrates or other products at White Rabbit, your bud tender serves to provide insight and education. Hit them up with questions!
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